Metodología para la gestión de la competitividad con un enfoque estratégico: caso de estudio Cooperativa de Ahorro y Crédito «Juan Pío de Mora», Ecuador. Methodology for Competitiveness Management with a Strategic Approach: Study Case of “Juan Pio de Mora” Saving and Credit Cooperative, Ecuador
Katia Franch León, Ricardo Chávez Betancourt
Resumen
Los temas de gestión, competitividad y enfoque estratégico han sido siempre un punto neurálgico en el mundo empresarial. A esto se debe el tratamiento diferenciado que tienen en la bibliografía de referencia. Si bien es cierto que existen textos que relacionan de manera armónica los binomios gestión estratégica o competitividad y estrategia, no se identifican otros que integren las tres categorías. Debido a esto, el objetivo del presente artículo está orientado a establecer la relación conceptual y metodológica que puede tener esta triada en el mundo empresarial. Para ello, se toma como caso de estudio a la Cooperativa de Ahorro y Crédito «Juan Pío de Mora» en Ecuador, al identificar allí una brecha de investigación en este sentido. Como resultado, se muestra el análisis teórico realizado para llegar a una definición integrada sobre las categorías del estudio y a la propuesta de una metodología que, de manera experimental, puede utilizarse para lograr resultados en la praxis.
Palabras clave: competitividad, enfoque estratégico, gestión, metodología.
Abstract
Management, competitiveness and strategic approach themes have always been a key element within the business world; therefore they have had a special treatment in the reference bibliography. Even though, it is true that there are texts that relate harmonically the couple of words strategic management or competitiveness and strategy, no other couples are identified that integrate the three categories. Thus, the aim of this paper is to establish the conceptual and methodological relation this triad can have in the business world. For that, we take as study case “Juan Pio de Mora” Saving and Credit Cooperative in Ecuador, by identifying there, a space for research in this sense. As the result of this, the theoretical analysis carried out to achieve an integrated definition about the study categories, as well as the proposal of a methodology that can be experimentally used to get results in practice, is shown in this paper.
Keywords: Competitiveness, Strategic Approach, Management, Methodology.
Palabras clave: competitividad, enfoque estratégico, gestión, metodología.
Abstract
Management, competitiveness and strategic approach themes have always been a key element within the business world; therefore they have had a special treatment in the reference bibliography. Even though, it is true that there are texts that relate harmonically the couple of words strategic management or competitiveness and strategy, no other couples are identified that integrate the three categories. Thus, the aim of this paper is to establish the conceptual and methodological relation this triad can have in the business world. For that, we take as study case “Juan Pio de Mora” Saving and Credit Cooperative in Ecuador, by identifying there, a space for research in this sense. As the result of this, the theoretical analysis carried out to achieve an integrated definition about the study categories, as well as the proposal of a methodology that can be experimentally used to get results in practice, is shown in this paper.
Keywords: Competitiveness, Strategic Approach, Management, Methodology.